1. What are cookies and equivalent technologies?
Cookies, local storage, and equivalent technologies store or retrieve information on your device. These techniques enable functions requested by the user. Cookies used for measurement or advertising are only activated following an affirmative choice.
2. Proprietary inventory
| Identifier | Owner and category | Purpose | Duration |
|---|---|---|---|
tarifaliaCookieConsent (localStorage) | TARIFALIA · technical | Stores categories, date, and version of the user's choice | 12 months; renewed when a new choice is saved or the version is updated |
tarifaliaLeadConversion (sessionStorage) | TARIFALIA · technical | Prevents duplicate conversion logging after a submission | Browser tab session; maximum functional validity of 30 minutes |
dataLayer (page memory) | TARIFALIA/Google · technical implementation pending consent | Storage states remain denied by default | Until the page is closed or reloaded |
3. Google technologies subject to consent
TARIFALIA has configured Google Ads and Microsoft Advertising/UET tags to measure conversions when advertising is authorized. External Google files will not load unless you accept the advertising and measurement category. When authorized, Google may use conversion-link identifiers _gcl_* and storage _gcl_ls, as well as other identifiers listed in its inventory. Conversion identifiers typically last for up to 90 days; the exact name and duration may vary depending on the product, browser, and provider updates.
| Provider | Category | Purpose | More information |
|---|---|---|---|
| Google Ireland Limited and its group entities | Advertising and measurement | Attributing campaigns, measuring requests, and preventing duplicates | Current inventory of Google advertising cookies and Use of information |
4. Consent and Consent Mode
They remain denied by default ad_storage, analytics_storage, ad_user_data and ad_personalization. Options to accept or reject are provided in the same interface, and non-essential categories are unchecked by default. Continuing to browse does not constitute consent.
5. Changing or withdrawing your choice
You can access “Cookie Settings” in the footer to accept, reject, or save your category preferences. Withdrawing consent applies to future interactions and is just as straightforward as providing consent. You can also clear cookies and storage from your browser; doing so will cause the panel to prompt you for a new selection.
6. Transfers and third-party responsibility
Google may process information outside the European Economic Area in accordance with its safeguards and policies. TARIFALIA does not control technical changes implemented by the provider after the initial consent-based loading; therefore, it periodically reviews the inventory and links to the third party’s updated information.
7. Updates and contact
We will review this policy whenever purposes, providers, or identifiers change. For questions or to report a discrepancy regarding the inventory: hola@tarifalia.es.
8. Criteria and official sources
- Article 22.2 and applicable provisions of Law 34/2002.
- Guide on the use of cookies from the Spanish Data Protection Agency (AEPD).
- Official Google documentation on Consent Mode.
Inventory and Consent Review · V40
The loading of Google Ads and Microsoft Advertising/UET tags on public-facing pages is contingent upon an active choice regarding advertising. Accepting analytics-only cookies does not authorize these advertising tags. Declining them still allows for continued use of the website. Neither browsing the site nor accepting a professional service agreement is interpreted as consent for advertising.
Authorized tags may use Google conversion identifiers, such as _gcl_*, and Microsoft identifiers, such as _uetvid or _uetsid. These are examples provided by the respective vendors and are not cookies strictly necessary for the professional account. Their specific names and retention periods may vary; please refer to the information from Google and the information from Microsoft.
User preferences are stored for a maximum of 12 months, unless a change occurs that necessitates a new selection. Withdrawing consent for advertising stops future activation, removes accessible vendor-specific identifiers, and triggers a page reload to clear any previously loaded tags. Additionally, users can delete third-party cookies via their browser, as the website cannot remove these directly. Withdrawing consent does not invalidate any prior, lawful data processing.
In the professional area, session-based and technical preferences are used for authentication, security, and operational purposes. Their duration is tied to the specific session or preference; they are not repurposed as authorization for advertising.
Last revised: September 16, 2026.